The Foodbank and Groupon Grassroots (http://grassroots.groupon.com), the philanthropic arm of Groupon, is launching a local campaign to provide nutritious meals to hungry families in the Miami Valley.
The Foodbank Groupon Grassroots campaign will be available on the Dayton Groupon Grassroots page beginning on Thursday, May 15th and running through Thursday, May 22nd. Utilizing Groupon Grassroots’ collective action model, Groupon subscribers can pledge support for The Foodbank Groupon Grassroots campaign initiative in increments of $10 with each $10 donation providing 40 meals.
Every dollar donated to The Foodbank translates in to 4 meals. The Foodbank is committed to relieving hunger through the acquisition and distribution of food to hungry people throughout the Miami Valley.
“We’re excited to leverage the collective action model of Groupon Grassroots to raise support to provide food to those in need,” said Michelle Riley, CEO of The Foodbank. “We look forward to creating new awareness for The Foodbank as one of the local organizations in Dayton to be featured on Groupon Grassroots.”
One hundred percent of the Groupon Grassroots campaign proceeds will be used to provide support to furthering the mission of The Foodbank.